This past weekend I had the opportunity to step to the other side of the fence, and attend a tradeshow as a punter, at the Grand Wedding Show in Sky City’s conference centre.
Filled with beautiful displays, props and settings, the stalls gleamed white. The hallways were soon overflowing with eager brides, happily donning their pink “Bride” stickers, supported by bridesmaids, mothers, and nervous grooms.
Despite the abundance of great DIY display stands, this show certainly highlighted the need for talented staff to present your brand and products to the best of their ability. Astra Bridal and Anna Stretton lead the way with brilliant staff – happy, gentle, and welcoming brides-to-be onto their stand, without an aggressive sell. “Smile son, this is your fault!” I heard one staff member say to an overwhelmed groom while packed like a sardine into the aisle, certainly brought a giggle, and put the groom at ease.
Other stands with barely there branding, staffed by a nonchalant unsmiling pair, with arms folded around their clipboards, stood like a barrier of security guards at the edge of their allotted space. I certainly didn’t see a single bride skip up to them eager to find out what they had on offer.
At Zephyr Space, we thrive on creating an exhibition stand that will wow your potential clients, and draw them through the venue to your stand. We understand the science of people movement and flow. However we cannot emphasise enough, that once those fresh faces are drawn to your stand, you must have talented staff to welcome them onto your stand with a smile, and send them on their way so impressed – they just can’t say no! Zephyr Space have access to a myriad of different sales and brand ambassadors, talk to us today - we would love to see your exhibition stand be a sensational success.
No comments:
Post a Comment